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INTRO
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Adopt a Coral

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Ecological Project - Mobile Interface 

2022

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This project was created as a part of my academic studies in visual communication. 

The idea in this assignment was to refer to any environmental issue in the world. While searching for a project theme, one of the major environmental crises I noticed was the inconceivable destruction of coral reefs around the world.

As a person who admires Mother Nature, I chose to address this issue in my project. 

What started as an assignment became a whole journey, as I realized that our knowledge on this subject is just the tip of the iceberg compared to what exists under water, in the most literal way.

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PROBLEMS

PROBLEMS

While trying to learn more from them about the subject, I reached out to various groups, associations and fascinating people. Throughout our conversations, I noticed two issues that were brought up repeatedly as getting in the way to a real solution. These two issues are interrelated.

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The first issue is the lack of awareness among the general public of neither the environmental importance of the corals, nor the environmental destruction of coral reefs nowadays. 

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The second issue is the lack of resources for implementing a real and a meaningful solution.

Lack of resources leads to lack of awareness.

Lack of awareness leads to lack of resources.

WIREFRAMES

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WIREFRAMS
SOLUTION

SOLUTION

I tried to think of a solution that would answer both issues. 

I came up with the idea of an active planting project, in which anyone can "adopt” a coral.

 

Adopting a coral means that one is buying a coral to be planted in the reef of Eilat, by the name chosen for it.
By this idea, I designed an interface with two purposes.

The first is to provide experiential learning about the importance of corals and the ecological disaster.

The second is to enable adopting a coral and by that contributing to the renewal of the reef of Eilat.

 

When I suggested my idea to key personnel, they told me that they have been trying to execute an active coral planting project for years. They also told me that such an interface would fill the missing piece to reach out to the public and help fundraise.

FEATURES

FEATURES

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An Origami - style design.

The idea is to emphasis that many small pieces can make up a big picture

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PROMO VIDEO

PROMO VIDEO

PROTOTYPE

PROTOTYPE

I am thrilled because I believe that this interface could make a difference.

This project was supposed to be only an assignment, and turned into so much more than that.

 

Hope you’ll enjoy it :)

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